Google Penguin 2.0 update -- A Blessings or a Curse?

Penguin 2.0

The latest Penguin 2.0 update has put almost every SEO expert in a difficult situation. There are a lot of questions that are coming to their minds like what is the alteration between Penguin and the latest 2.0 version? How exactly this latest update by Google will filter the websites? What to do if my web site is affected by Penguin 2.0 update? Will I be able to recover from it? More such questions are creating a state of confusion for SEO experts as far as this recent Penguin 2.0 update is concerned.

 To begin with let us just delineate the difference between Penguin and 2.0 update. Out of the two we can say that Penguin can be regarded as stricter.  As the Google webmaster has been hit with sites that had paid links, low quality links and high anchor density. If your website rankings went for a toss after Penguin update then it would take a lot of time and effort to get back the rankings. In reality there are still some websites that have not recovered from the Penguin penalty.

 In contrast, Penguin 2.0 update is all about penalizing sites that have high number of paid keywords in Anchor text, unscrupulous link building practices and concentrates on back link patterns. It is an in-depth algorithmic update and puts a check on websites which indulge in link spamming and penalizes them.

 Some outstanding highlights of Penguin 2.0 update:

1. Penguin 2.0 has penalized websites on the basis of anchor text issues but what has confused SEO services in India is that some websites with high number of paid keywords in Anchor text have not been penalized. So the experts are questioning the basis on which the Penguin 2.0 update is filtering websites. A latest research answers all these questions concerned about the filtering statistics. According to the research, Google first scans a website through its normal ranking algorithm for a particular keyword and after that it runs the same site through Penguin 2.0 that gives out red flags to the websites if the ratios and averages of keywords in anchor text are found to be unusual and as a result these sites end up getting penalized under Penguin 2.0 update. After this scanning Google awards the rank positions to websites accordingly.
2.  Additional benefit for the local business and the local search results. After this update, the SEO company in India have observed that the search engine has been favoring local search results. Whenever an internet user is putting up a search query then the search engine is displaying more localized results. It is a big support for small-size local businesses as they normally struggle with Google search engine result analytics to get noticed. This recent Penguin 2.0 update is surely a boon for small scale businesses.
3. Tab on Paid Links – Websites use paid links and there are large numbers of these sold links on Google. With the Penguin 2.0 update Google gives out a “no tolerance for paid links” rule. As per the recent Penguin 2.0 update, any site using paid blog posts should add a disclaimer and use nofollow links.
4. As the recent update has led in many changes in the way Google displays search results and reviews websites, in order to survive the Penguin 2.0 filter and above save your website from getting penalized you should re-evaluate your SEO techniques. One of the most important realizations is to keep a check on your links. Examine and carefully judge your back links as it has become the most important SEO tactic.

Check out for the red flag zones in back links of your website:

·         Verify for any external link you add to your website.
·         Ensure if the web page is indexed in Google or not.
·         Web pages should not have more than 10 back links.
·         Check whether your theme listed as suspicious or not.
·         Keep a tab on the number of outgoing links.
·         Assess sitewide footer links.
·         Check for other domains possessing the similar registration details.
·         Link velocity trend should not exceed 150%.

Besides the highlights listed above, in sequence to save your website from getting filtered and penalized you should also encompass the following techniques:

High Quality Link Building – To generate high quality links you can use Guest blog links, Infographic     links, giveaway links and broken links. You can even use the links from your competition.

Ensure that you maintain a balance as far as your links are concerned and     build links in a limit.
Concentrate on building a variety of links.
Add unique content – Write genuine and creative content that can offer clear information to users. Also add significant images to your content as they also you’re your articles stand out.

With the Penguin 2.0 update Google actually want businesses to focus on developing websites with original and informative content rather than building websites that are completely dependent on SEO techniques and paid links. The only aim behind this latest update is to ensure that companies stop developing sites with the help of paid and spammy back link tactics. Penguin 2.0 update filters and penalizes the websites that are indulged in black hat techniques and are giving benefit to the sites that offer great visitor experience. Penguine 2.0 also analyzes inner pages of a website to look out for paid links or spam. Google has been giving out these updates to keep a check on the search engine results and to offer each website with a healthy and fair competitive advantage.

Why Outsource SEO to India?

Best SEO Service Delhi

 By this time you might be asking yourself that why you should outsource SEO to India when you can get the same solutions in your own geographic location? There are several reasons as to why you should consider India to outsource SEO. As stated by the Search Engine Marketing Professional Organization, if you are thinking to hire an in-house SEO professional in US or Canada with a minimum experience of 5 years then you will spend almost around $100,000 per year. Also to mention, this amount does not include the cost that you will have to bear to recruit, train, impart benefits, and infrastructure costs.

Take into consideration these figures, if you are planning to hire best SEO company in India you will spend close to 50 thousand per year. So if you are deciding as to which one to go for from these two options then the second option will be beneficial for you as it is not only cost effective but it will also give you an access to more resources and broader range of expertise that a SEO Company has as compared to an in-house SEO expert. Going by the latest trends then it will a good practical business sense to hire a SEO company and even a better business sense to outsource SEO to India as it is established that you can save almost around 60% to 80% by outsourcing your SEO projects to India.

Outsourcing SEO to India has its own set of benefits over outsourcing to other countries. During the course of time India has turned to be one of the biggest outsourced SEO services markets thus enhancing the required knowledge base in the country. An outsourced SEO service in India will not only offer you best quality on-page and off-page optimization services but also delivers eminent other online marketing activities like social media optimization, pay per click, link building etc. Best SEO services in Delhi are cost efficient for any size of international offshore companies.

Outsourcing SEO to India will offer you immense advantages:
•    Content development with effectual keyword density.
•    Keyword research.
•    Technical SEO observance of your website.
•    In-depth competitor research in order to understand what’s going on in your trade.
•    Image, local & industry-exclusive search engine optimization.
•    Directory submissions.
•    Content writing.
•    Press release optimization and syndication.
•    Significant blogs, forums and other customer touch-points.
•    Continuous monitoring, refinement of SEO strategy and much more.
The statistics show that many of the offshore outsourcing companies from different geographic locations particularly USA, Australia, Canada, and UK are trusting India for outsourcing solutions. Due to this reason, India is turning out to be one of the world's preferred outsourcing locations for SEO as well.
Prompt growth in Indian SEO industry has made it certain that there are adequate number of companies that have potential and experience to handle and execute projects of any size.

Outsourced SEO to Aventura Infotech India

Outsourcing SEO to Aventura Infotech in India will not only help you to achieve your desired goals of gaining online popularity but also helps to create your brand awareness. Aventura Infotech helps you by offering superior, state of the art technology and customized solutions for your SEO and online marketing needs. When you are outsourcing SEO projects to Aventura Infotech, you will recognize that we evaluate and understand each customer’s requirement so that we can meet our clients’ needs and are able to meet their demands with great ease, and at an affordable price.
Always keep in mind that you should invest your time and efforts before you choose a SEO Company to outsource, irrespective of the geographic location. Complete research and preparation can always help you to identify a right SEO company that suites both your needs and budget.

Best SEO Services- On Page as Well as Off- Page

Progression and growth is not confined to human beings only. In the current scenario, technology is one of the best ever developing aspects of society, and it brings along the greatest invention of the Internet. Realizing the importance of the Internet and its wide reach to millions of people across the globe has prompted the website owners to leap into the battle of web marketing or Best SEO services Delhi. However it is not a simple process of just uploading an article on web and let the search engines like Google, Bing, Yahoo, etc., to do their part. Why?

If your ranking is higher on the search engine result page then you have ultimately become the undisputed leader in your trade and are able to drive more targeted traffic to your website than your competitors.

Here are three methods which you should follow in order to get those search engine rankings up:

Search Engine Optimization (SEO) Strategies

 1. On-page Optimization  :-

On-page optimization implies on using SEO strategies with the objective of enhancing the importance of the content on the webpage via keywords used in it which will eventually boost its search engine ranking. Google, Bing, and Yahoo, which are considered as the Gods of search engines, launched Schema.org in the year 2011. Schema is the form of vocabulary that every search engine will use to examine the content on any webpage.
 Microdata:- By means of using micro-data, which comprises of several mark-ups and new HTML elements, search engines are now better equipped to evaluate the significance of a particular webpage or website. The more mark-ups for a webpage means that the three Gods of search engines will comprehend and understand you more and then display your content better via rich snippets.
Social Network Buttons:- These days it is simple and effortless to Like and Share any content published on a website or a webpage by just clicking on social network buttons. These are normally small buttons which are usually represented as logos of social networks and are tactically placed on web pages for targeted audience to spread the post via their social media accounts. Best SEO company in Delhi makes the perfect use of these buttons for you.

 1. Off-page Optimization  :-

Off-page optimization implies on using SEO strategies that will give rise to the popularity of a website or its web pages by taking advantage of external sources by means of link building and social networks.
Guest Blogging:- As the name suggests, submit your content to blogs that have high rank and traffic, big number of followers and ones which offer high-quality content to readers. This will further help you to spread and promote your name as a pioneer in whatsoever your niche is.
Press Releases:- So you think that you have a writer within you then you can go ahead and write articles which you can submit to news websites as a source. But ensure that the article is worth news so that journalists can actually utilize it as a source and link back to it.

Aventura Infotech - Creating Value Through IT Convergence

Aventura Infotech Private Ltd. is a pioneer IT organization that offers end-to-end solutions for customers from wide spectrum of business. Aventura Infotech Private Ltd. offers an array of services ranging from search engine optimization to website designing and development; online marketing, etc.

Best SEO company in India pleasures itself in being a web solutions provider, as a result giving due value to the significance of being a wide-range solutions contributor for each and every thriving businesses they are associated with. Aventura Infotech Private Ltd. also aims to offer a competitive advantage for their clienteles via skilled and expert services, thus placing themselves as a "Holistic Solution," for their valued clients.

Aventura Infotech Private Ltd. believes in perseverance. They appoint technical experts who are loaded with the ancillary of the latest technology and proficiency which helps to them offer dynamic and customized solutions to meet the requirements of all clienteles. The skilled team of professionals comprises of experienced web designers and web developers, who dedicate themselves to provide effective and cost effective solutions for a wide range of Search engine optimization, Internet marketing and web designing for their clienteles based all over the world.

Aventura Infotech Private Ltd. deems in growing their customer’s recurring revenue by offering customized SEO, Internet marketing and web solutions. By associating with Aventura Infotech Private Ltd., each and every customer can provide best Seo Service in Delhi, Internet Marketing Services, Web Design and Development solutions to their clients. As a result of which their clienteles will profit from the wide range of services and solutions that are offered by  Aventura Infotech Private Ltd. Aventura Infotech Private Ltd. banks on the in-depth experience and skill set of the experts in their respective areas of specialization similar to technology. They develop SEO solutions and web services which are customized as per the requirements and understanding of the end user, work flow, and high-level needs. Eventually, Aventura Infotech Private Ltd. go all out to be outstanding SEO services and solutions which focus on long term stability.